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There’s something about a classic Bronco that makes a grown man stop mid-sentence and stare. I know because that’s exactly what I did when I saw this beautifully rebuilt 1966 Ford Bronco Custom hit the block at Mecum’s Las Vegas 2023 Auction. Listed as Lot F188.1, this machine isn’t just restored — it’s reborn. And as a car-loving dad who appreciates vintage styling with modern guts, this Bronco checks every box.

Let’s dive into why this beast caught my eye — and why it should matter to anyone who values performance, craftsmanship, and classic American iron.

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A Bronco Built to Roam (and Roar)

This isn’t your average weekend cruiser. The 2½-year build wrapped up in 2023 and it’s logged just 324 miles since completion — meaning it’s basically brand new. But it carries that iconic 1966 silhouette that gives it a nostalgic punch.

What’s under the hood? Glad you asked.

• Gen III Coyote 5.0L V-8 — the same kind of muscle you’d find in a modern Mustang GT
• 10-speed automatic transmission — smooth and responsive, ideal for both off-roading and city driving
• Roadster Shop RS4 chassis — for world-class handling and ride quality
• Currie axles (front and rear) with limited slip — because torque without traction is just noise

This Bronco wasn’t just built to look good. It was engineered to move — fast, firm, and confidently.

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Built With Purpose and Precision

Here’s where my “dad brain” kicked in. I’m thinking: “This isn’t just a toy. This is a machine crafted for performance, safety, and comfort.”

• 4-wheel Baer Pro 6 piston disc brakes with vented/slotted rotors
• Atlas Pro Series transfer case — for hardcore off-road capability
• Ron Davis aluminum radiator — keeps the engine cool even under pressure
• Custom stainless exhaust — because sound matters
• Ford Racing control pack tuned by Lund Racing — for optimized performance

From the chassis to the electronics, every part feels intentional. No cut corners. No gimmicks. Just solid American engineering.

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Creature Comforts That Don’t Compromise Cool

Okay, yes, I’m a gearhead. But I’m also a dad. I like my rides with a little bit of comfort — especially if I’m taking the kids for a Sunday ice cream run.

This Bronco brings the heat and the chill:

• Vintage Air A/C
• Power windows & keyless power locks
• Dakota Digital gauges & A/C controls
• AMP power steps — practical and sleek
• JL Audio stereo system — because a road trip needs a killer playlist
• Superwinch with Bluetooth — yes, even the winch is smart
• LED and rock lights + halo headlights — visibility + cool factor

The light blue exterior paired with a tan interior? That combo is like a crisp pair of jeans with leather boots. Classic, rugged, stylish.

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Photo-Worthy From Every Angle

The listing on Mecum’s website has 68 photos of this beauty, including undercarriage shots that prove the builder didn’t cut any corners. Every weld, bolt, and detail screams excellence.

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Why This Bronco Matters (To Dads Like Me)

Let’s be honest — there are a lot of restomods out there. But very few manage to blend raw performance, attention to detail, and daily drivability like this one. As a father, I look at vehicles not just as toys or status symbols — but as legacies. Machines I’d be proud to hand down someday.

This Bronco is more than a restored truck — it’s a story on wheels.

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FAQ: Dad Edition

Q: Is a classic Bronco a good investment?
A: With the rise in restomod popularity and demand for vintage SUVs, a well-built Bronco like this one isn’t just a weekend toy — it’s a blue-chip investment.

Q: Could I daily drive this Bronco?
A: Absolutely. With its modern drivetrain, safety features, and creature comforts, this Bronco is highway-ready and grocery-store-approved.

Q: Would my kids like it?
A: It’s got rock lights, halo headlights, Bluetooth audio, and killer looks. The real question is: Will they stop asking for rides in it?

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Final Thoughts

I may not have raised my paddle at Las Vegas 2023, but I’m raising my voice now: This 1966 Ford Bronco Custom is the kind of build that reminds me why I love cars. It’s a perfect blend of old-school charm and new-school muscle. If you’re a dad like me — someone who grew up on greasy tools, Hot Wheels, and V-8 dreams — this one speaks your language.